Audi vs Mercedes-Benz Brand Comparison at Audi Louisville

If you're considering a luxury vehicle, two of the most recognizable manufacturers that come to mind are Audi and Mercedes-Benz. Both offer luxury shoppers comprehensive lineups consisting of sedans, coupes, crossovers, SUVs, and even electric models. Since choosing between these two brands can seem difficult at first, Audi Louisville wants to help simplify your decision. We've assembled this in-depth brand comparison where we'll investigate the key differences between Audi and Mercedes-Benz. Once you see all the advantages for Audi, you'll understand why more and more drivers continue to choose Audi.

J.D. Power Vehicle Dependability Study

Vehicle Dependability

One of the most desirable attributes of a luxury vehicle is its dependability. Driving a reliable vehicle can both save you money in the long run and provide peace of mind behind the wheel. Each year, the experts at J.D. Power release their annual Vehicle Dependability Study (VDS). The 2019 U.S. Vehicle Dependability Study is based on responses from 32,952 original owners of 2016 model-year vehicles after three years of ownership. The study, now in its 30th year, measures the number of problems experienced per 100 vehicles (PP100) during the past 12 months by original owners of three-year-old model-year vehicles.

Finishing with the 8th highest score in the 2019 VDS, Audi outperformed Mercedes-Benz which finished 5 places below in 13th. Instead of settling for less, drivers who demand the most from their luxury vehicle should choose Audi.

Audi A3 Safety


Whether you've got a growing family or simply spend lots of time driving, it's only natural to demand only the safest vehicles to keep you protected from the unexpected. You'll find a tremendous collection of cutting-edge safety features across the Audi model lineup. This commitment to safety is especially evident when you compare ratings from the Insurance Institute for Highway Safety (IIHS). Audi has received Top Safety Pick Awards for a total of five models, once again outperforming Mercedes-Benz.

  • 2019 Audi A3 - Top Safety Pick
  • 2019 Audi A4 - Top Safety Pick
  • 2019 Audi A6 - Top Safety Pick+
  • 2019 Audi e-tron - Top Safety Pick+
  • 2019 Audi Q8 - Top Safety Pick

Kelley Blue Book Best Resale Value Awards

Resale Value

Especially critical in the luxury segment, vehicles that offer exceptional resale value give drivers additional confidence. For 2019, the all-new Audi A7 has received recognition from the experts Kelley Blue Book. They have named the A7 the Best Luxury Car in their annual Best Resale Value Awards.

"Coming out of the gate charging hard and displacing the Lexus GS as our 2019 Best Resale Value Award winner comes the all-new 2019 Audi A7. Ever since the A7 began, the sleek 4-door hatchback always had a strong looks (and cargo capacity) advantage over its sedan competitors." -- Kelley Blue Book

For comparison, Mercedes-Benz did not earn any selections in the Kelley Blue Book Best Resale Value Awards.

Audi Q8

Warranty Coverage

Choosing Audi instead of Mercedes-Benz means that you'll receive vastly superior warranty protection as well. While it's true that both manufacturers offer identical 4-year / 50,000 miles basic warranty coverage terms, that's where the similarities end. Below you'll see some of the key differences between the warranties of both Audi and Mercedes-Benz. You'll receive complimentary standard maintenance, no mileage restriction for the 4-year roadside assistance coverage, and 8 years of additional corrosion perforation coverage. Mercedes-Benz simply cannot compete with Audi.

4 Years / 50,000 MilesPowertrain Warranty Coverage4 Years / 50,000 Miles
First Scheduled Service IncludedComplimentary Scheduled MaintenanceNot Included
4 Years / Unlimited MileageRoadside Assistance Coverage4 Years / 50,000 Miles
12 Years / Unlimited MileageCorrosion Perforation Coverage4 Years / 50,000 Miles

Audi e-tron Charging Station

Electrified Efficiency

Audi remains an industry leader when it comes to pioneering electrified powertrains, a rapidly growing segment among luxury vehicles. Showcasing this dedication to electrifying the future of travel is the impressive Audi e-tron. Say goodbye to wasting your time and money at the gas pump and hello to the freedom of the EV lifestyle.

Audi e-tron Quick Specs
EV Range204 Miles (EPA-estimated)
Charging 0-100% using AC 9.6 kW (hours)About 9 hours
Charging on 0-80% on DC 150 kW (minutes)About 30 minutes
Towing Capacity4,000 pounds
0-60 MPH Acceleration5.5 seconds (with boost engaged)
Top Track Speed124 MPH

Unlike Audi, Mercedes-Benz does not currently offer a true all-electric model in its lineup. The closest you'll get is the GLC 450e 4MATIC SUV. This model receives an electronic motor to assist its traditional gasoline engine and only offers a laughable 10 miles of EV range. If you're craving electric efficiency in your next luxury vehicle, the clear favorite is Audi.

Audi A5 Sportback

Brand Comparison Winner - Audi

Now that we've tallied the results, the winner of this brand comparison is Audi. Mercedes-Benz simply cannot match the outstanding dependability, safety, resale value, warranty protection, and the electric innovation represented by Audi. Ready to experience all that Audi has to offer? Our team of experts at Audi Louisville is standing by to help you find the Audi model that's perfectly suited to your lifestyle.