Audi vs Mercedes-Benz Brand Comparison at Audi Louisville

If you're considering a luxury vehicle, two of the most recognizable manufacturers that come to mind are Audi and Mercedes-Benz. Both offer luxury shoppers comprehensive lineups consisting of sedans, coupes, crossovers, SUVs, and even electric models. Since choosing between these two brands can seem difficult at first, Audi Louisville wants to help simplify your decision. We've assembled this in-depth brand comparison where we'll investigate the key differences between Audi and Mercedes-Benz. Once you see all the advantages for Audi, you'll understand why more and more drivers continue to choose Audi.

Audi A3 Safety


Whether you've got a growing family or simply spend lots of time driving, it's only natural to demand only the safest vehicles to keep you protected from the unexpected. You'll find a tremendous collection of cutting-edge safety features across the Audi model lineup. This commitment to safety is especially evident when you compare ratings from the Insurance Institute for Highway Safety (IIHS). Audi has received Top Safety Pick Awards for a total of eight models, once again outperforming Mercedes-Benz, with only three models receiving the award.

  • 2020-2021 Audi A4 - Top Safety Pick
  • 2020-2021 Audi A5 - Top Safety Pick
  • 2020-2021 Audi A6 - Top Safety Pick+
  • 2020-2021 Audi A6 Allroad - Top Safety Pick+
  • 2020 Audi A7 - Top Safety Pick
  • 2020 Audi A7 - Top Safety Pick+
  • 2020-2021 Audi e-tron Sportback - Top Safety Pick+
  • 2020-2021 Audi Q8 - Top Safety Pick

Kelley Blue Book Best Resale Value Awards

Resale Value

Especially critical in the luxury segment, vehicles that offer exceptional resale value give drivers additional confidence. For 2021, the Audi Q5 has received recognition from the experts Kelley Blue Book. They have named the Q5 the Best Compact Luxury SUV in their annual Best Resale Value Awards.

"The 2021 Audi Q5 simply does everything right and has the goods to satisfy a wide variety of buyers" -- Kelley Blue Book

Kelley Blue Book also praised the "innovative technology, great safety systems, and all-around practicality" of the Audi Q5.

For comparison, Mercedes-Benz did not earn any selections in the Kelley Blue Book Best Resale Value Awards. Audi regularly appears on this list - it's clear that Audi knows what customers want.

Audi Q8

Warranty Coverage

Choosing Audi instead of Mercedes-Benz means that you'll receive vastly superior warranty protection as well. While it's true that both manufacturers offer identical 4-year / 50,000 miles basic warranty coverage terms, that's where the similarities end. Below you'll see some of the key differences between the warranties of both Audi and Mercedes-Benz. You'll receive complimentary standard maintenance, no mileage restriction for the 4-year roadside assistance coverage, and 8 years of additional corrosion perforation coverage. Mercedes-Benz simply cannot compete with Audi.

4 Years / 50,000 MilesPowertrain Warranty Coverage4 Years / 50,000 Miles
4 Years / Unlimited MileageRoadside Assistance Coverage4 Years / 50,000 Miles
12 Years / Unlimited MileageCorrosion Perforation Coverage4 Years / 50,000 Miles

Audi e-tron Charging Station

Electrified Efficiency

Audi remains an industry leader when it comes to pioneering electrified powertrains, a rapidly growing segment among luxury vehicles. Showcasing this dedication to electrifying the future of travel is the impressive Audi e-tron. Say goodbye to wasting your time and money at the gas pump and hello to the freedom of the EV lifestyle.

Audi e-tron Quick Specs
EV Range204 Miles (EPA-estimated)
Charging 0-100% using AC 9.6 kW (hours)About 10 hours
Charging on 0-80% on DC 150 kW (minutes)About 30 minutes
Towing Capacity4,000 pounds
0-60 MPH Acceleration5.5 seconds (with boost engaged)
Power402 horsepower/414 lb-ft of torque
Top Track Speed155 MPH

Unlike Audi, Mercedes-Benz does not currently offer a true all-electric model in its lineup. While Mercedes-Benz is hard at work developing one, Audi continues improving the e-tron with extended range, more power, and a higher top speed.

The closest you'll get is the GLC 450e 4MATIC SUV. This model receives an electric motor to assist its traditional gasoline engine and only offers a laughable 10 miles of EV range. In addition, it has a lower towing capacity (3,500 pounds) despite the fact that it still has a traditional drivetrain in addition to its hybrid electric drive system. If you're craving electric efficiency in your next luxury vehicle, the clear favorite is Audi.

Audi A5 Sportback

Brand Comparison Winner - Audi

Now that we've tallied the results, the winner of this brand comparison is Audi. Mercedes-Benz simply cannot match the outstanding dependability, safety, resale value, warranty protection, and the electric innovation represented by Audi. Ready to experience all that Audi has to offer? Our team of experts at Audi Louisville is standing by to help you find the Audi model that's perfectly suited to your lifestyle.