When it comes to luxury automakers, two of the most recognizable brands in the industry are unquestionably Audi and BMW. Each manufacturer has a storied reputation for building some of the most prestigious, powerful, and luxurious vehicles the world has ever seen. If you're torn between these two exceptional brands, Audi Louisville is here to help make your decision simpler. Once you see the differences, you'll understand why more and more drivers continue to choose Audi.
Audi Wins Top Safety Awards
The Insurance Institute for Highway Safety takes vehicle safety very seriously. Their extensive testing has proven the superiority of Audi engineering as a grand total of six new Audi models have won the distinguished Top Safety Pick award. How many new BMW models received this award? Just five. If you want to keep your family safe, Audi is the clear choice for your next vehicle. There are a wide variety of winners to choose from.
- 2025 Audi Q4 e-tron
- 2025 Audi Q4 Sportback e-tron
- 2025 Audi Q7
- 2025 Audi Q8
- 2024 Audi Q8 e-tron
- 2024 Audi Q8 Sportback e-tron
"The fact that the Audi e-tron GT quattro takes the title of World Performance Car and thus this award goes to Audi for the fifth time makes us particularly proud, of course. The Audi e-tron GT quattro proves that electric mobility can be sustainable, dynamic, and fascinating all at once. That's why it is an important part of our commitment to electric mobility." - Oliver Hoffmann, Member of the Board of Management for Technical Development
Audi Sport Performance Models
For over four decades, Audi Sport has been defying convention and shattering records on some of the world's most demanding race circuits. You can trace its roots all the way back to the early years of world rally championship racing, where Audi pioneered its legendary quattro all-wheel drive technology en route to a remarkable 23 total world championships. Audi also made history in the 2012 24 Hours of Le Mans where the Audi R18 e-tron® quattro became the first hybrid-powered car to win this historic race.
This relentless pursuit for podium finishes continues today in the Audi Sport lineup of performance-focused models. From purpose-built sports sedans, high-performance coupes, and track-tested SUVs to exhilarating all-electric models - Audi Sport continues to set the industry standard in terms of race-winning power and innovation.
View Audi Sport LineupElectrified Efficiency
BMW got into electric vehicles early with the now-discontinued i3. It was an exciting vehicle at the time, but electric vehicles have since become more mainstream, and the bar for what's cutting edge is much higher. Today, BMW produces four all-electric models compared to eight from Audi. But there's more to the Audi electric lineup than just a wider selection. Performance is one of these factors, with the SQ8 e-tron, SQ8 Sportback e-tron, e-tron GT, and RS e-tron GT all offering serious performance capability. The iX sits at the top of the BMW electric range in terms of performance and is half a second slower to 60 MPH than the RS e-tron GT.
BMW, as well as every other electric car maker, lags behind Audi in terms of charging technology. To use the BMW iX as an example again, the DC fast charging rate is 195 kW. That's a pretty average rate across the industry, but Audi doesn't do average. That's why the e-tron GT comes with a fast charging rate of 270 kW, well above average, and matched only by those other Audi/Porsche models that use the same EV architecture.
Winner - Audi
Automotive experts and critics agree that Audi is clearly the superior choice compared to BMW. If you're ready to experience all that the Audi brand has to offer, our team of Audi professionals here at Audi Louisville are standing by to help you find the model that's perfectly suited to your lifestyle and driving habits.