Audi vs BMW Brand Comparison at Audi Louisville

When it comes to luxury automakers, two of the most recognizable brands in the industry are unquestionably Audi and BMW. Each manufacturer has a storied reputation for building some of the most prestigious, powerful, and luxurious vehicles the world has ever seen. If you're torn between these two exceptional brands, Audi Louisville is here to help make your decision simpler. Once you see the differences, you'll understand why more and more drivers continue to choose Audi.



Audi A6 Safety

Audi Wins Top Safety Awards

The Insurance Institute of Highway Safety takes vehicle safety very seriously. Their extensive testing has proven the superiority of Audi engineering, as a grand total of ten new Audi models have won the distinguished Top Safety Pick award. How many new BMW models received this award? Just three. If you want to keep your family safe, Audi is the clear choice for your next vehicle. There are a wide variety of winners to choose from.

IIHS Top Safety Pick

Audi e-tron GT

World Car of the Year

Shining bright on the world's largest stage in terms of automotive awards, the Audi e-tron GT received a highly coveted award. Commonly referred to as the "Oscars of the automotive world", the e-tron GT was nominated in the categories World Electric Vehicle of the Year, World Performance Car, and World Car Design of the Year. In tremendous fashion, the e-tron GT took home the honor of World Performance Car for 2022. This marks the fifth time that Audi has won the World Performance Car Award. As a matter of fact, Audi is the most successful manufacturer in the history of the award with 11 individual titles since 2005.

"The fact that the Audi e-tron GT quattro takes the title of World Performance Car and thus this award goes to Audi for the fifth time makes us particularly proud, of course. The Audi e-tron GT quattro proves that electric mobility can be sustainable, dynamic, and fascinating all at once. That's why it is an important part of our commitment to electric mobility." - Oliver Hoffmann, Member of the Board of Management for Technical Development


Audi Sport Performance

Audi Sport Performance Models

For over four decades, Audi Sport has been defying convention and shattering records on some of the world's most demanding race circuits. You can trace its roots all the way back to the early years of world rally championship racing, where Audi pioneered its legendary quattro all-wheel drive technology en route to a remarkable 23 total world championships. Audi also made history in the 2012 24 Hours of Le Mans where the Audi R18 e-tronĀ® quattro became the first hybrid-powered car to win this historic race.

This relentless pursuit for podium finishes continues today in the Audi Sport lineup of performance-focused models. From purpose-built sports sedans, high-performance coupes, and track-tested SUVs to exhilarating all-electric models - Audi Sport continues to set the industry standard in terms of race-winning power and innovation.

View Audi Sport Lineup

Audi e-tron

Electrified Efficiency

Audi is at the cutting edge of electric vehicle tech. BMW has only recently regained interest in joining the EV segment while continued development of the Audi e-tron has made it one of the best electric vehicles on the market. Most would agree that, while the original BMW i3 was compelling upon release, it was simply not up to the task of handling the day-to-day needs of its buyers. The Audi e-tron is roomier, more powerful, faster, and, most importantly, it has superior range and a faster quick-charge time. It can even tow a respectable amount if the need arises. It's clear that Audi is committed to the future, while BMW has let their EV models wither on the vine. Below, you'll find some of the key highlights and specifications of the groundbreaking Audi e-tron.

EV Range222 Miles (EPA-estimated)
Charging 0-100% using AC 9.6 kW (hours)About 10 hours
Charging on 0-80% on DC 150 kW (minutes)About 30 minutes
Towing Capacity4,000 pounds
0-60 MPH Acceleration5.5 seconds (with boost engaged)
Power402 horsepower/414 lb-ft of torque
Top Track Speed124 MPH

The Audi e-tron family continues to set the industry benchmark for electrification among luxury brands. Starting with the launch of the e-tron, Audi shoppers looking to transition to an EV can experience unparalleled efficiency combined with blistering performance characteristics. The lineup has grown to include the e-tron, e-tron Sportback, e-tron S, e-tron S Sportback, Q4 e-tron, Q4 Sportback e-tron, e-tron GT, and RS e-tron GT. BMW is still in the early stages of introducing its latest versions of electric vehicles, several years after Audi established itself as a leader among luxury EVs.


Audi e-tron GT

Winner - Audi

Automotive experts and critics agree, Audi is clearly the superior choice compared to BMW. If you're ready to experience all that the Audi brand has to offer, our team of Audi professionals here at Audi Louisville are standing by to help you find the model that's perfectly suited to your lifestyle and driving habits.